Sep 15, 2026 · 11 min
Boston University students probe sports business realities
SBJ Morning Buzzcast: September 15, 2026
The discussion shows how emerging sports executives are thinking about event strategy, global leagues, and the economics of owning teams.
- 1Boston University’s mostly junior and senior students arrive prepared to examine sports business beyond the games themselves.
- 2Their questions span major-event strategy, global sports leagues, and the financial realities of team ownership.
- 3Abe Madkour’s conversation with Ben Grossman’s class highlights the ambition shaping the next generation of sports industry professionals.
Don't miss
Madkour praises the preparation and ambition of Ben Grossman’s mostly junior and senior Boston University students.
The brief
Abe Madkour reflects on speaking with longtime friend Ben Grossman’s sports business class at Boston University, where mostly junior and senior students impressed him with their preparation and ambition.
The class’s interests extend beyond competition: students want to understand how major events are built, how global leagues operate, and what team ownership really costs.
The conversation frames sports business as a field where strategy and finance matter as much as the spectacle, with students testing ideas against the industry’s practical realities.
The standout is Madkour’s portrait of a prepared, ambitious classroom whose questions suggest where the next generation of sports business leaders is directing its attention.