Oct 15, 2026 · 25 min
Boulder Adventure Park turns a cash crisis into 90 days of runway
Can I Save This Failing Pack in 90 Days? | Ep 1008
The episode shows how a struggling recreation business used a sharper offer, faster acquisition, and better follow-up to convert limited time into cash.
- 1A $22 million investment left Boulder Adventure Park facing limited runway and an urgent need for immediate cash flow.
- 2A refined summer camp offer, funnel, and giveaway generated 3,700 leads while increasing summer camp revenue by 325%.
- 3The campaign exposed a new constraint: strong lead generation still requires enough sales capacity to follow up and convert demand.
Don't miss
Paul reports that the campaign generated 3,700 leads, increased summer camp revenue by 325%, and doubled admissions, while exposing the team’s follow-up limit.
The brief
Paul Fontanelli’s Boulder Adventure Park had invested $22 million but faced limited profitability, debt, and an approaching cash-flow crunch that threatened its operating runway.
Alex Hormozi prioritizes immediate cash over broad growth, steering the business toward a high-value summer camp offer and a funnel built around clearer messaging, trust, safety proof, and guarantees.
The acquisition plan combines email, admissions upsells, partner or organic traffic, paid ads, and a giveaway designed to turn entrants into buyers through follow-up, referrals, and countdowns.
After 90 days, the campaign generated 3,700 leads, increased summer camp revenue by 325%, and doubled admissions, but the small sales team could not follow up effectively.
The result is both a turnaround and a warning: attractive front-end offers can buy time, but the business must build enough sales capacity to work the demand they create.
Books & mentions
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