Oct 6, 2026 · 26 min
Draymond Green bets on athlete-controlled storytelling
A Conversation with Draymond Green on "New Media"
Green connects therapy, media ownership and basketball’s business rules to a broader question of who gets to define an athlete’s career.
- 1Green says Open Season’s immersive format helped him discuss therapy and complicate his aggressive public image.
- 2New Media aims to give athletes control over stories that traditional coverage often frames from the outside.
- 3Green questions betting restrictions and the salary cap while weighing retirement and a future in sports media.
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Green explains how Open Season’s immersive production environment helped him speak openly about therapy and reveal a side of himself beyond his public persona.
The brief
Draymond Green says Open Season uses immersive VR to bring viewers into his life, creating the setting for a candid discussion of therapy and mental health.
The format lets Green confront the distance between his aggressive on-court reputation and the struggles he says remain largely unseen away from basketball.
Green argues basketball coverage has lost some of its purity because outsiders shape athletes’ narratives, making New Media a vehicle for players to tell fuller stories themselves.
With retirement increasingly in view, Green is building options in sports media while still considering how athletes can participate in prediction markets without facing rules leagues do not share.
His broader challenge reaches the NBA’s economics: Green questions the salary cap and says players and teams can be worth more than the current system permits.