Aug 26, 2026 · 13 min
Golf backlash tests Good Good’s growing brand
8/26/26 - Big Ten’s NFL Player Ban, NFL’s CTE Study, Callaway’s Ad Apology
The episode connects a disputed golf advertisement to broader questions about brand resilience, while also tracking consequential developments in football, baseball, and professional golf.
- 1Good Good and Callaway responded publicly after backlash forced the disputed advertisement’s removal.
- 2The controversy tests whether Good Good’s rapid growth and appeal to women golfers can withstand sustained criticism.
- 3The episode also examines proposed college eligibility restrictions, NFL CTE findings, Kalshi’s MLB partnerships, and golf’s Akron return.
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The discussion weighs whether Good Good’s growing audience and outreach to women golfers can help the brand recover from the advertisement backlash.
The brief
Baker Machado opens with a crowded sports-business agenda: proposed Big Ten restrictions on former NFL players returning to college, new CTE findings, Kalshi’s MLB partnerships, and a disputed Callaway–Good Good advertisement.
Ellen Briggs reviews how Good Good and Callaway responded after the advertisement was removed, focusing on the language companies use when criticism threatens a partnership and a public-facing brand.
The central question is whether Good Good’s rapid growth, large YouTube audience, and effort to reach women golfers can absorb the backlash—or whether the controversy will leave lasting damage.
The episode closes with LeBron James’s effort to bring professional golf back to Akron, shifting the focus from brand recovery to the civic and commercial pull of a hometown sports return.
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