Sep 16, 2026 · 22 min
Herewith brings transparency to in-home care
How a HealthTech COO Is Rebuilding In-Home Care
The episode examines how technology can give families more control while helping providers coordinate the care delivered outside clinical settings.
- 1Herewith connects families directly with local caregivers whose profiles show experience, specialties, availability, and testimonials.
- 2Adult children often drive adoption, revealing that in-home care technology must serve family decision-makers as well as older adults.
- 3Herewith’s B2B expansion aims to help providers coordinate home care, while reimbursement remains a barrier for home hemodialysis.
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Veronica Baez explains why adult children, rather than older adults themselves, are often the crucial audience for adopting in-home care technology.
The brief
Veronica Baez, Herewith’s COO, describes a platform that connects families with local caregivers while giving healthcare providers better visibility into what happens at home.
Herewith replaces agency opacity with caregiver profiles, local search, flexible matching, and family-set wages, covering non-medical help such as transportation, meals, companionship, and updates.
The platform’s key audience is often not the older adult but an adult child arranging care, a discovery that reshaped how Herewith approaches adoption.
Herewith is expanding beyond family use into B2B partnerships, where providers and staffing organizations can search profiles, review skills, conduct video interviews, and coordinate support.
Baez’s most urgent priorities are improving reimbursement for home hemodialysis and expanding employer-supported respite benefits for workers balancing jobs with family care.