Oct 9, 2026 · 24 min
Kate Davis turns a tennis apparel gap into Love All
How a Mom Built a National Sportswear Brand
Kate Davis’s story shows how a founder translated customer insight into a national sportswear brand while managing manufacturing risk and motherhood.
- 1Kate Davis built Love All around demand for classic, versatile women’s tennis apparel missing from the market.
- 2The brand expanded cautiously from tennis into golf and swimwear, using customer demand to guide new categories.
- 3Apparel production brought costly lessons in sampling, quality control, sourcing, inventory, and retail growth.
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Davis explains how Love All took an early inventory gamble by producing bestsellers before securing orders, then shifted toward pre-orders and buyer-led production.
The brief
Kate Davis founded Love All after spotting a gap in women’s tennis apparel: clothes that felt classic, inclusive, and polished beyond the court.
Her earlier stationery company taught her to look for unmet needs, but apparel demanded new expertise in fabrics, trims, sampling, quality control, and manufacturing.
Love All focused first on tennis, then followed customer demand into golf and swimwear, preserving a vintage-inspired style rather than chasing technical trends.
Growth brought factory relationships in Manhattan’s Garment District and Vietnam, plus difficult inventory decisions as the brand entered Nordstrom and other retailers.
The conversation connects calculated business risk with family life, as Davis builds new categories while raising three children, including college-age twins.