Sep 16, 2026 · 23 min
Kelley Blue Book Homes brings valuation to sellers
What Kelley Blue Book Homes is building with new valuation platform
The platform tests whether consumer-provided information, appraisal expertise and automated valuation technology can make home pricing more useful and actionable.
- 1Kelley Blue Book Homes combines homeowner data, appraisal methodology and True Footage technology in a consumer-facing valuation.
- 2The platform refreshes values quarterly and connects prospective sellers with vetted agents selected for geographic expertise and performance.
- 3AI may improve automated valuation accuracy, but manual appraisals and new UAD 3.6 requirements remain central to housing finance.
Don't miss
John Liss distinguishes a consumer valuation from a formal appraisal, then explains how the result can connect sellers with vetted agents.
The brief
John Liss, CEO of True Footage and Kelley Blue Book Homes, explains why the venture is bringing valuation technology directly to homeowners and sellers.
The platform differs from Zestimate by combining homeowner-entered information with appraisal data and methodology, then measuring its results against actual sale prices.
Its output is a valuation, not a formal appraisal, and the experience feeds prospective sellers toward vetted agents chosen through geography, performance and lead-delivery standards.
Values will be refreshed quarterly, with possible future applications in mortgages and home equity as the platform expands geographically toward near-national coverage.
The conversation closes on the limits of AI: automated valuation models should improve, but manual appraisals and preparation for UAD 3.6 remain essential.