Sep 3, 2026 · 57 min
Kentucky pairs bourbon branding with football-market ambition
2026-09-03- KSR - Hour 2
The hour connects Kentucky’s new bourbon partnership and strong college-football audience to the practical and competitive questions facing its athletics program.
- 1Kentucky Athletics adds Elijah Craig and Evan Williams partnerships with branded clubs, a speakeasy, bottles, and tailgate activations.
- 2Hosts argue Lexington’s strong college-football audience could give Kentucky recruiting and program-building advantages despite last season’s poor record.
- 3KSR’s humor ranges from Ryan Lemond’s catchphrases to kicker concerns, blue-blood debates, and informal college-football betting picks.
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Listeners and hosts turn Ryan Lemond’s familiar catchphrases into an extended piece of KSR lore, including the origins of “mommy squammy.”
The brief
Kentucky Athletics’ new Elijah Craig and Evan Williams partnership brings bourbon into branded clubs, a speakeasy, bottles, and tailgate activations around the Wildcats.
The hosts connect Lexington’s ranking among the nation’s top college-football markets to recruiting potential, even after Kentucky’s poor record last season.
Game-day planning covers Lebanon, weather, parking, shuttles, KS Bar, Walk-On’s, and the Alabama pregame show, grounding the broader discussion in logistics.
Ryan Lemond’s recurring phrases become the hour’s comic engine, with listeners supplying lines such as “football state,” “journalist at heart,” and “no chance in France.”
The conversation turns serious again with questions about Kentucky’s kicker, basketball blue-blood status, and betting picks involving Georgia Tech, Colorado, Idaho, and Utah.