Oct 8, 2026 · 45 min
Prenuvo’s founder bets MRI can make prevention practical
Andrew Lacy: Founder & CEO of Prenuvo, Pioneering Preventative Healthcare
Andrew Lacy’s path from technology startups to preventive healthcare raises a central question: can better screening change how people manage risk before symptoms appear?
- 1Lacy’s career shows how consulting, technology setbacks, and accumulated experience can become an advantage when starting companies.
- 2Prenuvo positions full-body MRI as a more informative preventive screening experience, while confronting skepticism rooted in earlier imaging technologies.
- 3The company’s growth reflects both patient demand and celebrity-driven awareness, with AI offering a possible next step for interpreting medical images.
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The brief
Andrew Lacy traces an unconventional route from a curious childhood in Melbourne and strategy work at McKinsey to founding technology companies before turning to healthcare.
His early startups survived the financial crisis, sold a successful game to Disney, and later exposed the danger of confusing personal passion with genuine market demand.
A family aneurysm story and concern about neglected health led Lacy to Prenuvo, where full-body MRI aims to identify serious and unexplained conditions before symptoms appear.
Prenuvo’s expansion brought investor skepticism, celebrity-fueled awareness, and more than 100,000 scans, while Lacy argues prevention should improve health without becoming an obsession.
The future he describes combines broader access with AI-assisted imaging, and his advice rejects the idea that entrepreneurship belongs only to young founders.