Threads
ProductOn 6 shows in AI & Tech over 30 days
Threads is a social media microblogging service operated by Meta Platforms. It lets users publish and interact with text-based posts and other media, and integrates closely with Instagram, including requiring an Instagram account for access and enabling cross-platform connections.
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Not enough signal yet (fewer than 3 episodes scored).
Share of the conversation
Mentions of Threads per 1,000 mentions of anything, 7-day rolling, ai & tech.
Show the data
| Day | Share (7-day) | Mentions |
|---|---|---|
| Aug 7 | 0.41‰ | 1 |
| Sep 9 | 0.29‰ | 1 |
| Sep 10 | 0.60‰ | 1 |
| Sep 18 | 0.19‰ | 1 |
| Sep 21 | 0.54‰ | 2 |
| Sep 24 | 1.12‰ | 2 |
| Sep 25 | 1.14‰ | 1 |
| Sep 28 | 0.93‰ | 1 |
| Oct 2 | 0.54‰ | 2 |
| Oct 5 | 0.55‰ | 1 |
Why is it trending?
Meta’s Threads playbook is being debated alongside Muse and X
TBPN argues Meta routed large numbers of Instagram users to Threads, making its distribution strategy relevant to whether Muse can gain adoption through Instagram.[1][2]
TBPN also questions Threads’ differentiation and value, while saying its community and advertising surface were pulled over from Instagram.[3][4]
On Search Engine, PJ Vogt says his efforts to promote Threads and other networks failed to move the AI, tech, and business conversation away from X.[5]
PJ Vogt also says Threads and other larger microblogging sites did not become the online community he was looking for.[6]
Other shows discuss Threads mainly as a comparison or platform choice: The a16z Show contrasts its downloads with Muse, while Big Technology Podcast describes Instagram notifications pushing Alex Kantrowitz into Threads.[7][8]
Sources · 8 moments
- 1.TBPN · Apple’s iPhone Duo, Meta’s Muse AI Agent, Anthropic Researcher Quits Over AI Doom | Diet TBPNJohn Coogan · Sep 10 · Listen at 22:53 ↗
“Meta has launched Muse and now the timeline is reacting. It'll be a big deal. Sounds familiar. Yes, Meta was able to win stories. How did they do that? They didn't win by launching a Snapchat clone as a separate app. They won by putting it”
- 2.TBPN · Apple Unveils iPhone Duo, Muse AI Agent, Keith Rabois Joins | David Cahn, Mikey Shulman, David Perell, Jim Reilly, Fletcher RichmanJordi Hays · Sep 9 · Listen at 37:30 ↗
“putting it in Instagram. which already had the install base. And so if Muse works its way into Instagram, which a lot of people do use, it'll probably get a lot of adoption. If it's a separate app, it's a little bit trickier. Now, the Threa”
- 3.TBPN · Meta Connect Reactions, Zuck's Beer Pong Controversy, New Bentley EV | Shalev Lifshitz & Romi Lifshitz, Leif Abraham, Diogo Almeida, Hooman Reza Nezhad, Jordan Nanos, Erika Alden DeBenedictisJohn Coogan · Sep 24 · Listen at 8:08 ↗
“Two was they have the distribution to continually educate people about features and benefits of Muse through big ad placements across the family of apps. I think that there is the... There is the world where they've been able to funnel, wha”
- 4.TBPN · Amazon Ban Hammer, Seedance Strategy, Amazon Blocks Muse | Vinod Khosla, Augustus Doricko, Ben Hylak, Aaron Levie, Lucas ShawJohn Coogan · Sep 21 · Listen at 40:14 ↗
“Instagram, there's a hero story that's a full bleed ad for Muse. So they're pushing it. They're pushing it. And yeah, they're probably saying like, let's funnel it over to Muse. And it makes sense. The monetization on Muse, I would expect t”
Written by AI from the cited moments; every quote is checked against the transcript.
Discussed alongside
Names that come up in the same conversations as Threads.
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