Aug 24, 2026 · 41 min
A better LinkedIn profile starts with the About section
LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities
A thoughtful About section can make professional value easier to understand, remember, and find—even when someone is not job hunting.
- 1The three S’s—share who you are, sell what you offer, and optimize for search—give About sections a practical structure.
- 2Specific accomplishments, personal details, and concrete numbers make profiles more distinctive than generic professional language.
- 3Keywords and AI tools can help, but natural first-person writing matters more than sounding optimized or machine-generated.
Don't miss
Cherie’s three S’s framework turns the vague task of improving a LinkedIn About section into a clear editorial exercise: share, sell, and optimize.
The brief
Cherie and Jean Luo frame LinkedIn as both a personal brand and a search engine, arguing that a complete profile matters even for people who are not job hunting.
Their three S’s framework—share who you are, sell what you offer, and become search optimized—moves the About section beyond a résumé pasted into a profile.
Beginner and executive examples show how accomplishments, missions, hobbies, and personal details can make a profile credible without making it crowded or performative.
The advanced lesson is less about stuffing keywords than using industry terms, skills, titles, and tools naturally enough to help LinkedIn index the profile.
The sharpest tension arrives with AI writing tools: they can accelerate drafting, but personally written first-person copy may sound more direct and less generic.
The episode ends with one useful test: identify the single sentence people should remember after reading the About section.
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