AdRoll makes the case for cheaper, broader ad inventory
The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok
As platform privacy changes and crowded social channels complicate acquisition, smaller Shopify brands need a more balanced path across awareness, prospecting, and retention.
- 1AdRoll positions cross-channel acquisition as a complement to retargeting, combining brand awareness, prospecting, email, social, and display.
- 2Its marketing recipes help Shopify merchants automate customer journeys while managing broad ad inventory from one platform.
- 3Rig Supply’s case study illustrates how a smaller off-road brand expanded acquisition and retargeting beyond a single channel.
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Lizzie Chapman’s Rig Supply case study shows how a smaller off-road Shopify brand expanded acquisition and retargeting with AdRoll.
The brief
Lizzie Chapman of AdRoll argues that Shopify merchants should treat acquisition as more than retargeting, balancing brand awareness, prospecting, email, social, and display.
The discussion places TikTok, influencer marketing, privacy changes, and AI in a broader shift toward more flexible, measurable advertising strategies.
AdRoll’s templated marketing recipes automate journeys such as cart abandonment, while its publisher relationships give merchants access to broader inventory through one platform.
The Rig Supply case study supplies the episode’s clearest proof point: an off-road Shopify brand used AdRoll to extend customer acquisition and retargeting.
The conversation closes with AdRoll’s Shopify integration, agency partnerships, advertising credits, pricing options, and resources for merchants evaluating a broader growth mix.