AI agents push brands toward a new commerce playbook
AI Agents Will Change the Way We Shop and How Brands Must Adapt | Artificial Intelligence | Naveen Tewari | Presented by Glance
As software begins discovering, evaluating, and buying products for consumers, brands must balance machine visibility with human trust.
- 1AI agents could turn product discovery into personalized recommendations shaped by intent, context, preferences, body characteristics, and budget.
- 2Glance envisions commerce moving across phones, televisions, smart devices, and voice assistants rather than staying inside traditional storefronts.
- 3Brands will need to optimize for AI agents while protecting privacy, disclosing incentives, and preserving trust in recommendations.
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Tewari describes a future in which a personal agent understands a shopper’s context and handles product discovery, visualization, comparison, and savings.
The brief
Naveen Tewari traces the path from InMobi’s mobile advertising business to Glance, a consumer-facing platform built around discovery, personalization, and shopping.
The episode’s central shift is from manual comparison to agentic commerce: software could interpret intent, preferences, budget, and context before recommending or visualizing products.
Glance’s vision extends commerce beyond phones, with television scenes, smart devices, and voice assistants becoming entry points from inspiration to purchase.
That future creates a strategic test for brands: train AI agents to understand their products while continuing to earn the confidence of human shoppers.
Tewari pairs the technology with operating advice, urging leaders to preserve day-one energy, make reversible decisions quickly, and build trust through psychological safety.
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