Oct 23, 2026 · 9 min
FIFA weighs new tournaments as prediction markets face scrutiny
SBJ Morning Buzzcast: October 23, 2026
The episode connects football’s expanding global competitions and media ambitions with the regulatory uncertainty surrounding prediction markets.
- 1FIFA is planning a Women’s Club World Cup while preparing a 2030 men’s media-rights tender.
- 2Prediction markets are growing across sports but face unresolved regulatory challenges.
- 3Jake Woodford’s season produced an unusual World Series link between the Brewers and Rays.
Don't miss
The opening highlights Jake Woodford’s unusual World Series connection to both the Brewers and Rays.
The brief
Joe Lemire opens with Jake Woodford’s World Series ring and an unusual season-long connection to both the Brewers and Rays.
The episode then turns to FIFA’s plans for a Women’s Club World Cup, signaling another expansion of football’s international competition calendar.
FIFA’s planned 2030 men’s media-rights tender puts distribution and commercial strategy at the center of the sport’s next cycle.
The discussion closes on prediction markets, whose growth is colliding with unresolved questions about regulation and the boundaries of sports-related wagering.
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