Oct 23, 2026 · 45 min
Gary Vaynerchuk urges Nude Project to scale before momentum fades
How to Grow a Fashion Brand Using Social Media in 2027
The conversation tests whether a fashion brand can exploit cheap social distribution and cultural momentum without sacrificing desirability or control.
- 1Free social distribution and TikTok discovery can put unknown fashion brands in front of large audiences without major advertising budgets.
- 2Nude Project should pursue live shopping, international expansion, and aggressive hiring while its current cultural momentum remains available.
- 3Building a durable company requires candor, reinvention, and personal definitions of success rather than treating coolness or scale as ends in themselves.
Don't miss
Gary urges Nude Project to pursue TikTok Live, Korea, and product development simultaneously, hire aggressively, and capitalize on momentum before it fades.
The brief
Gary Vaynerchuk argues that fragmented audiences make social overexposure nearly impossible, turning free distribution and live content into growth tools for unknown brands.
Nude Project’s founders ask how constant visibility can coexist with fashion’s aspirational edge; Gary’s answer is to combine accessibility with exclusivity rather than retreat from attention.
The sharpest advice is operational: study AI, step away from daily routines, hire aggressively, and pursue TikTok Live, Korea, and product development at once.
Gary also challenges the founders’ preference for staying small, arguing that reinvesting profits and moving proven European retail talent to America may matter more than short-term margins.
The conversation closes on a broader test of ambition: build a durable, reinventing brand without letting coolness, fame, money, or power define happiness.
Books & mentions
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