Nov 11, 2026 · 35 min
Gold’s Australian marketplace tests its store-of-value case
Australia's $38 Billion Gold Empire with ABC Bullion's Jordan Eliseo
As inflation, debt and financial uncertainty reshape portfolios, the episode examines gold’s practical role beyond a simple safe-haven narrative.
- 1ABC Bullion spans refining, manufacturing, trading, storage and retail, giving it unusual control across Australia’s bullion supply chain.
- 2Physical bars, pooled products and ETFs differ meaningfully in fees, liquidity, ownership rights, storage and access to metal.
- 3Jordan Eliseo argues gold remains under-owned because inflation, debt, geopolitics and financial-asset valuations support its long-term case.
Don't miss
Jordan Eliseo distinguishes gold from Bitcoin while explaining why crypto has nevertheless introduced younger investors to gold.
The brief
ABC Bullion operates across refining, manufacturing, wholesale, retail and storage, presenting gold as an integrated marketplace rather than a single investment product.
Jordan Eliseo compares bars, coins, pooled gold and ETFs, showing how liquidity, fees, title, storage and physical access change the investment proposition.
Gold’s store-of-value status rests on scarcity, durability and global acceptance, while the Great Financial Crisis and quantitative easing renewed its portfolio relevance.
Bitcoin may attract younger investors to gold, but Eliseo rejects a simple equivalence, pointing to differences in infrastructure, liquidity, central-bank trust and market behavior.
The practical conclusion is less dramatic than a price forecast: investors can now buy, monitor, store and insure gold online, with choices shaped by cost and control.
Books & mentions
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