Waveform: The MKBHD Podcast
Waveform: The MKBHD Podcast

Nov 6, 2026 · 1h 44m

Instagram tests YouTube’s long-form advantage

Instagram Wants to be YouTube Now?

The discussion examines whether adding every major format can make social platforms interchangeable—or whether creator economics still determine where durable audiences gather.

3 key takeaways
  1. 1Instagram’s horizontal video push targets YouTube, but its long-form ambitions depend on credible, durable creator revenue.
  2. 2Platform convergence offers creators more distribution while weakening the distinct identities that once made each service valuable.
  3. 3Google’s school AI restrictions and ChatGPT’s search growth expose a widening contest over how people discover information.

Don't miss

The hosts search the studio and trash for nearly an hour before realizing the supposedly missing iPad mini screen protector was never shipped.

The brief

Marques, Andrew, David, and Adam return to a crowded tech month, moving from app frustrations and a honeymoon catch-up to Instagram’s attempt at horizontal long-form video.

Instagram’s new direction looks less like a social feature than a YouTube challenge: the hosts question whether Meta can attract serious creators without durable revenue sharing.

The broader concern is platform sameness. Instagram, TikTok, and YouTube increasingly offer overlapping formats, while creators weigh cross-posting reach against lost attribution and audience depth.

Google’s plan to let schools restrict AI tools, alongside ChatGPT reaching a reported fraction of Google’s search volume, turns education into another front in the search battle.

Hardware reviews bring the conversation back to Apple: the iPad mini earns praise despite strategic compromises, while the touchscreen OLED MacBook Pro feels evolutionary rather than transformative.

The standout detour is a nearly hour-long studio hunt for a missing iPad mini screen protector that had never shipped, exposing how confidently a false memory can spread.

Books & mentions

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