Aug 24, 2026 · 16 min
Journalists need useful experts, not generic pitches
Episode 1313: Get More Media Coverage with Qwoted with Dan Simon
The episode explains how credible professionals can become media sources and earn coverage without relying on a large PR operation.
- 1Journalists value relevant, credible perspectives even when experts are not central to breaking news.
- 2Strong profiles and fast, specific responses help sources stand out when reporters need usable expertise.
- 3Distinctive opinions work best when they address a request directly instead of recycling generic promotional language.
Don't miss
Simon’s clearest lesson is that usefulness to a journalist matters more than simply claiming to be newsworthy.
The brief
Dan Simon, Qwoted’s co-founder and CEO, describes how the platform replaces some traditional PR intermediation by connecting journalists directly with expert sources.
The central distinction is between being newsworthy and being useful: reporters often need credible perspective from someone who can clarify a story, not merely headline it.
Simon’s advice is operational: build a clear profile, respond quickly, avoid generic pitches, and offer a concise perspective that fits the reporter’s request.
The strongest sources bring a distinctive point of view while recognizing that journalists may need contrasting perspectives to complete a balanced story.
Qwoted offers free profiles and responses to reporter requests, with an optional paid tier, giving professionals a low-cost route into media relations.
Books & mentions
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