Nov 9, 2026 · 34 min
Tiger Sisters choose trust over terms in Vox deal
We Got 15+ Offers for Our Podcast. Why We Chose Vox Media.
The decision shows how an independent media company weighed money, control, distribution, and founder fit before choosing a growth partner.
- 1Tiger Sisters considered more than 15 offers, balancing financial terms against trust, integrity, distribution, and creative control.
- 2Vox Media will support sales, distribution, and scaling while Cherie and Jean remain hands-on with the show and its content.
- 3The partnership reflects a broader ambition to build a team, empower women, and expand Tiger Sisters beyond a two-person operation.
Don't miss
Cherie and Jean explain why trust, integrity, and founder fit outweighed a purely financial comparison of more than 15 offers.
The brief
Cherie and Jean open a rare public business update on Tiger Sisters, treating listeners as stakeholders while announcing their partnership with the Vox Media Podcast Network.
The choice followed more than 15 offers. Financial terms mattered, but so did distribution, institutional knowledge, creative control, collaboration, and confidence in the people involved.
The hosts describe Vox as a way to move beyond a two-person operation, adding support for sales, distribution, and social media while keeping their hands on the work.
Their clearest test was founder fit: conversations with Vox CEO Jim Bankoff and further diligence helped them judge whether the partnership matched their standards and commitment.
The deal sits inside a larger expansion, including a team-building push, a Soho community event created with Shopify, a newsletter, and Sisters Matcha.
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