Birkin

Product

#12 trending in Markets & Investing this week · most on The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network

The Birkin is a luxury handbag created by French fashion house Hermès in 1984 after a meeting between Hermès CEO Jean-Louis Dumas and actress Jane Birkin. Handmade, typically in leather, it is offered in multiple sizes and sold through Hermès stores, with limited availability contributing to its exclusivity.

Rank this week

#12new
#103 over 30 days

Share of the conversation

1.2‰
New: no usual level yet

0.8‰ of what listeners heard

Reach this week

3 shows
4 episodes · ~90k plays

Tone this week

Neutral
  • Neutral 2
  • Positive 1

Share of the conversation

Mentions of Birkin per 1,000 mentions of anything, 7-day rolling, markets & investing.

0.0‰0.5‰1‰1.5‰Jul 11Aug 2Aug 25Sep 16Oct 8
Show the data
DayShare (7-day)Mentions
Sep 120.26‰1
Oct 20.21‰1
Oct 50.63‰2
Oct 81.16‰2

Why is it trending?· Last 7 days

Hermès resilience and Birkin access shape luxury-market debate

Stock Movers discussed Hermès’s slowdown among aspirational customers while saying the Birkin bag itself was not taking a hit.[1][2]

Stock Movers also raised Andrea Felsted’s argument that Hermès should make Birkin bags harder to obtain, amid concern about perceived overexposure.[2]

The Investor’s Podcast contrasted aspirational buyers’ spending with limited access to signature pieces such as the Birkin, leaving them to buy entry-level products instead.[3]

Bloomberg Daybreak said wealthy consumers’ spending remained stronger and cited Hermès as performing better than other mid-tier luxury brands, without discussing the Birkin specifically.[4]

Sources · 4 moments

  1. 1.
    Stock Movers · Schneider Keeps Dropping, Hermès Dips, Unipol Gains
    Tiwa Adebayo · Oct 5 · Listen at 2:22 ↗
    “writing that the company's historical double-digit year-on-year growth quarter after quarter has clearly come to a halt. They're saying that the slowdown is mostly due to weakness in non-leather categories. So crucially, the very, famous Bi”
  2. 2.
    Stock Movers · Schneider Down, Hermès Dips, Telefonica Up
    Tim Stenovec · Oct 5 · Listen at 2:27 ↗
    “I wonder if it's got anything to do with the perceived overexposure of the Birkin bag. A really interesting column from Bloomberg's Andrea Felsted recently saying that Hermès should make it even harder to get a Birkin. So that's the latest”
  3. 3.
    The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network · TIP852: Hermès and LVMH Stock: Time to Buy Luxury? w/ Daniel Mahncke & Shawn O'Malley
    Sean O’Malley · Oct 8 · Listen at 3:37 ↗
    “So that's sort of the difference. And on average, they're spending about maybe $1 ,500 to $5 ,000 per year on luxury products, which is still a lot of money by all means. And so what that also means is that they're not buying these signatur”
  4. 4.
    Bloomberg Daybreak: US Edition · Daybreak Weekend: US Mortgages, Nobel Prize, China Golden Week
    Shirley Zhao · Oct 2 · Listen at 39:48 ↗
    “speaking, the rich people remained, you know, their spending appetite remains stronger. And the middle class and the lower class people have been cutting their spending. So we have seen, for example, brands like Hermès and Chanel performing”

Written by AI from the cited moments; every quote is checked against the transcript.

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