House brand

Heard in 1 episode across 1 show since Jun 2026

A house brand, also known as a private label or store brand, is a brand owned and sold exclusively by a specific retailer, which typically outsources the manufacturing of the products to a third party. These brands allow retailers to offer consumers lower-priced alternatives to national brands while maintaining higher profit margins. Common examples include supermarket grocery lines, pharmacy generics, and retailer-specific apparel brands.