Positioning (marketing)
TopicHeard in 1 episode across 1 show since Aug 2026
In marketing, positioning is the strategic process of establishing a distinct mental perception of a product, brand, or organization in the minds of target customers. It involves defining how a brand differs from its competitors and aligning marketing mix elements to reinforce this unique value proposition. Effective positioning helps businesses carve out a specific niche and influence consumer preferences.
Episodes
First heard
Expert statements
Episodes per month
Public PodLume episodes featuring it, over the last year.
Show the data
| Month | Episodes |
|---|---|
| Nov 2025 | 0 |
| Dec 2025 | 0 |
| Jan 2026 | 0 |
| Feb 2026 | 0 |
| Mar 2026 | 0 |
| Apr 2026 | 0 |
| May 2026 | 0 |
| Jun 2026 | 0 |
| Jul 2026 | 0 |
| Aug 2026 | 1 |
| Sep 2026 | 0 |
| Oct 2026 | 0 |
What experts have said about Positioning (marketing)
1 statement · 1 positive
Clear audience definition makes product positioning and execution easier.
“being very clear about who you are for and who you are not form makes everything else easier, particularly when you're explicit about it.”
Open the episode · #882: Why Kids Can Learn 10x Faster Than We Think — Niels Hoven of Mentava (Tim Coaching Session)Listen at 1:26:27
Statements are attributed to the speaker as said on the episode and reflect their view at the time, not PodLume's. They are not advice.
Episodes
1 episode featuring Positioning (marketing), newest first
