Selling the Dream

Selling the Dream

Work

by Guy Kawasaki · 1992

Heard in 1 episode across 1 show since Sep 2026

Selling the Dream is a business and marketing book about promoting products, companies, and ideas through “everyday evangelism.” Drawing on Guy Kawasaki’s experience marketing Apple’s Macintosh, it explains how passionate advocates and customer-focused communication can help organizations build support and make a difference.

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Episodes

1
across 1 show

First heard

Sep 2026

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Public PodLume episodes featuring it, over the last year.

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Episodes

1 episode featuring Selling the Dream, newest first

Selling the Dream · PodLume