Sunk cost fallacy

Sunk cost fallacy

Topic

Heard in 2 episodes across 2 shows since Jul 2026

The sunk cost fallacy is a cognitive bias where individuals continue an endeavor or investment because of previously invested resources, such as time, money, or effort, even when continuing is no longer beneficial. This behavior is driven by an aversion to loss and a desire to avoid feeling that past investments were wasted. In rational decision-making, only prospective future costs and benefits should be considered, while past sunk costs should be ignored.

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Episodes

2
across 2 shows

First heard

Jul 2026

Expert statements

1
1 positive

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What experts have said about Sunk cost fallacy

1 statement · 1 positive

  1. Seth GodinPositiveAug 10, 2026· The Diary Of A CEO with Steven Bartlett

    Past parking payments should not determine whether someone takes a better free space.

    “obviously you take the free space because the money you paid is already gone.”

    Listen at 48:21

    Open the episode · The Quitting Expert: Sunk Costs Are Keeping You TRAPPED, Quit Before AI Comes! | Seth Godin
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Episodes

2 episodes featuring Sunk cost fallacy, newest first

Sunk cost fallacy · PodLume