Word-of-mouth marketing

Heard in 1 episode across 1 show since Sep 2026

Word-of-mouth marketing is the communication between consumers about a product, service, or company where the sources are considered independent of direct commercial influence. It involves actively influencing or encouraging organic discussions and recommendations to drive brand awareness and customer acquisition. Because consumers trust personal recommendations over traditional advertising, it is a highly effective strategy for building credibility and generating referrals.