Oct 22, 2026 · 49 min
Joey Goone wins $100,000 after eight entrepreneurs face the execution test
8 Entrepreneurs Compete for $100,000
The competition shows how revenue growth can diverge from disciplined implementation when entrepreneurs are judged on both results and adherence to a plan.
- 1Revenue growth cuts the field from eight entrepreneurs to four, with Tina, Joey, Caleb, and Hussey advancing.
- 2The implementation round rewards roadmap adherence, eliminating Caleb and Hussey despite substantial business growth.
- 3Joey wins after judges favor his execution, scalability, and potential over Tina’s experience, work ethic, and mission.
Don't miss
Joey wins after the judges weigh his execution, scalability, and business potential against Tina’s experience, work ethic, and mission.
The brief
Eight entrepreneurs return after 90 days to show how they applied personalized scaling roadmaps, competing for $100,000 and a year of guidance from Alex Hormozi.
Revenue growth narrows the field to Caleb, Hussey, Tina, and Joey, but the next round changes the test: following the roadmap matters as much as producing results.
Joey describes rebuilding Utopia Experience around higher-value contracts, a sharper sales process, event strategy, and recruiting, while Tina details a leaner offer and automation.
Caleb and Hussey exit despite major progress because key parts of their plans remain incomplete, underscoring the cost of treating execution as optional.
Tina and Joey make their final cases before the judges choose Joey, citing his execution, scalability, and business potential as the strongest investment.
Books & mentions
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