Oct 22, 2026 · 46 min
Moha Bensofia turns adversity into an operating advantage
Moha Bensofia: CEO of Mendi and Leading Innovator in Brainwave Evolution
Moha’s story connects displacement, ADHD, health struggles, and entrepreneurial setbacks to a practical philosophy of building through honesty, relationships, and disciplined execution.
- 1Moha treats difficult circumstances, ADHD, and health challenges as conditions to work with rather than reasons for shame.
- 2His path from teaching and selling to business turnarounds shows how communication and operational skill can create leverage.
- 3At Mendi, brain-health technology becomes both a business focus and part of Moha’s effort to manage PTSD, anxiety, and emotional regulation.
Don't miss
Moha explains how taking on a rubber-band business led him to lobby legislators and change taxes others had treated as immovable.
The brief
Moha Bensofia opens with an unexpected answer to the question of what makes him happiest: teaching. That calling sits alongside a career spanning business operations, investing, and entrepreneurship.
Born in Belgium to a displaced Libyan family and raised primarily in Costa Rica, Moha describes how family upheaval, emotional difficulty, and feeling physically different shaped his early confidence.
His turnaround began through fitness, fighting, language, selling, and teaching. The common thread was not a master plan but a willingness to treat disadvantages as circumstances that could be used.
Moha’s business story moves from taking over a rubber-band operation and lobbying for tax changes to helping scale Fishbrain through operational skill and trusted relationships.
At Mendi, an in-home neurofeedback company focused on brain health, Moha connects his work to managing PTSD, ADHD, anxiety, and emotional regulation while supporting other founders.
The episode’s closing argument is measured rather than reckless: ignore voices that declare meaningful goals impossible, but pursue ambition through consistent choices about health, family, and work.
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