Aug 27, 2026 · 11 min
Sports marketing students put college athletics under the microscope
SBJ Morning Buzzcast: August 27, 2026
Abe Madkour’s classroom conversation frames a wider look at how college sports, women’s basketball, and major leagues shape sports-business attention.
- 1Oklahoma State students pressed sports-business questions spanning college athletics, women’s sports, and audience interest.
- 2The episode connects those classroom themes to the Indiana Fever, Dallas Wings, NFL, and Big Ten leadership.
- 3Later coverage broadens the lens to baseball, LIV Golf, the NHL, and College GameDay.
Don't miss
Madkour reflects on the thoughtful questions from the advanced Oklahoma State sports marketing class, setting the episode’s agenda.
The brief
Abe Madkour opens by reflecting on a conversation with an advanced sports marketing class at Oklahoma State, where students asked probing questions about college athletics and women’s sports.
The classroom discussion becomes the episode’s frame: which sports attract attention, how college athletics is changing, and where women’s sports fit in the business landscape.
The coverage turns to the Indiana Fever and Dallas Wings, alongside the NFL and Big Ten commissioner Tony Petitti, linking student curiosity to major sports properties and leadership.
The episode then widens across the Rays, LIV Golf, the NHL, the Bruins, and College GameDay, showing how varied the sports-business agenda can become.
The standout moment is Madkour’s reflection on the Oklahoma State students’ thoughtful questions, which give the broader episode a grounded starting point.
Weekly email
State of the Pod, every Monday
The week's most-discussed names and stories from podcasts, with the moments behind them. Free, five minutes, unsubscribe in one click.