Nike
Organization#43 trending in Business & Startups this week · most on Marketplace
Nike, Inc. is an American multinational athletic footwear, apparel, and sports-equipment company headquartered near Beaverton, Oregon. It designs, develops, markets, and sells products worldwide under brands including Nike, Jordan, and Converse, and is publicly traded on the New York Stock Exchange.
Rank this week
Share of the conversation
0.9‰ of what listeners heard
Reach this week
Tone this week
- Negative 2
- Neutral 1
- Positive 1
Share of the conversation
Mentions of Nike per 1,000 mentions of anything, 7-day rolling, business & startups.
Show the data
| Day | Share (7-day) | Mentions |
|---|---|---|
| Aug 4 | 1.76‰ | 1 |
| Aug 10 | 1.38‰ | 2 |
| Aug 14 | 0.65‰ | 1 |
| Aug 20 | 0.54‰ | 1 |
| Aug 21 | 0.54‰ | 1 |
| Aug 24 | 0.89‰ | 1 |
| Aug 26 | 1.18‰ | 1 |
| Aug 27 | 1.11‰ | 1 |
| Aug 28 | 1.09‰ | 1 |
| Aug 31 | 1.22‰ | 2 |
| Sep 2 | 1.20‰ | 1 |
| Sep 7 | 0.82‰ | 2 |
| Sep 8 | 1.06‰ | 1 |
| Sep 16 | 0.59‰ | 3 |
| Sep 21 | 0.72‰ | 1 |
| Sep 22 | 0.85‰ | 1 |
| Sep 24 | 0.87‰ | 3 |
| Sep 25 | 1.04‰ | 1 |
| Sep 28 | 1.01‰ | 1 |
| Sep 29 | 1.17‰ | 2 |
| Oct 1 | 0.88‰ | 1 |
| Oct 2 | 1.26‰ | 3 |
| Oct 5 | 1.65‰ | 3 |
| Oct 6 | 1.54‰ | 1 |
| Oct 7 | 1.68‰ | 1 |
Why is it trending?· Last 7 days
Nike’s falling sales and stock fuel debate over its brand and market position
Marketplace reports that Nike has lost market share, posted falling revenue for several quarters, expects further sales declines, and plans to become smaller with workforce reductions.[1]
PBD Podcast’s Patrick Bet-David points to Nike’s falling stock and Kylian Mbappé signing a 10-year, $210 million deal with On Cloud instead of Nike, Adidas, or Puma.[2]
PBD Podcast’s Adam Sosnick uses Nike alongside Disney and Bud Light as an example of brands he says went woke and went broke.[3]
Other shows discuss Nike as a business case or cultural reference: Scott Galloway recalls it once representing 22% of his company’s business, while Jason Calacanis recommends studying its history for founders.[4][5]
The Vault Unlocked focuses on Nike’s basketball marketing and storytelling around LeBron, Kobe, and KD, while Planet Money mentions Nike only as part of a past era of giant-brand rivalries.[6][7]
Sources · 7 moments
- 1.Marketplace · Nike's not just doing itKai Ryssdal · Oct 2 · Listen at 8:33 ↗
“Remember Just Do It and the swoosh and Air Jordans? A lot of us do, but Nike seems to have lost its way and along with it a whole lot of market share. There have been a couple of quarters of falling revenue and the company expects sales to”
- 2.PBD Podcast · Nike in Freefall, OpenAI Fires Spies, & G7 Dumps 100M Barrels | PBD #867Patrick Bet-David · Oct 5 · Listen at 1:23 ↗
“Democrat, and independent should listen to. And I'm gonna share that with you here today because I think it's brilliant the way Denzel answered it. And I think if there's anybody that can break that down, it's Denzel. I'm a big fan of his,”
- 3.PBD Podcast · Cornell Case Reopened, Tel Aviv Plane Attack & Jobs Report Update | PBD Podcast #866Adam Sosnick · Oct 2 · Listen at 1:14:22 ↗
“when you start to trans the kids and you start messing with the kids. And here's an example where Disney tried to basically indoctrinate the youth through movie characters and movies and doing all this, and they went woke and they went brok”
- 4.Prof G Markets · 5 Stocks Are Carrying The Market — Here's How To Protect YourselfScott Galloway · Oct 5 · Listen at 8:56 ↗
“small companies. I've never been able to scale to a big company. And we always had, and I've always been in B2B services, right? Strategy, analytics. And we always had this problem of too much concentration across the small. Nike was like 2”
Written by AI from the cited moments; every quote is checked against the transcript.
Discussed alongside
Names that come up in the same conversations as Nike.
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