Nike
Organization#23 trending in Markets & Investing this week · most on Stock Movers
Nike, Inc. is an American multinational athletic footwear, apparel, and sports-equipment company headquartered near Beaverton, Oregon. It designs, develops, markets, and sells products worldwide under brands including Nike, Jordan, and Converse, and is publicly traded on the New York Stock Exchange.
Rank this week
Share of the conversation
2.0‰ of what listeners heard
Reach this week
Tone this week
- Very negative 2
- Negative 11
Share of the conversation
Mentions of Nike per 1,000 mentions of anything, 7-day rolling, markets & investing.
Show the data
| Day | Share (7-day) | Mentions |
|---|---|---|
| Jul 22 | 4.40‰ | 2 |
| Aug 4 | 1.28‰ | 1 |
| Aug 10 | 0.87‰ | 1 |
| Aug 11 | 1.09‰ | 2 |
| Aug 12 | 1.24‰ | 1 |
| Aug 14 | 1.23‰ | 1 |
| Aug 17 | 2.01‰ | 4 |
| Aug 20 | 1.81‰ | 2 |
| Aug 21 | 1.86‰ | 1 |
| Aug 25 | 2.99‰ | 8 |
| Aug 26 | 3.27‰ | 1 |
| Aug 31 | 2.72‰ | 1 |
| Sep 3 | 0.48‰ | 1 |
| Sep 4 | 1.14‰ | 3 |
| Sep 8 | 1.87‰ | 3 |
| Sep 11 | 1.38‰ | 2 |
| Sep 18 | 0.46‰ | 2 |
| Sep 21 | 0.65‰ | 1 |
| Sep 22 | 1.98‰ | 7 |
| Sep 24 | 2.21‰ | 1 |
| Sep 25 | 2.43‰ | 3 |
| Sep 27 | 2.78‰ | 1 |
| Sep 28 | 2.72‰ | 1 |
| Oct 1 | 1.46‰ | 2 |
| Oct 2 | 2.99‰ | 10 |
| Oct 5 | 2.94‰ | 2 |
| Oct 6 | 3.53‰ | 2 |
| Oct 7 | 3.41‰ | 1 |
| Oct 8 | 3.39‰ | 2 |
Why is it trending?· Last 7 days
Weak sales, China pressure and restructuring drive Nike’s market discussion
Stock Movers repeatedly linked Nike’s sell-off to weaker-than-expected quarterly sales, disappointing fiscal-year guidance, job cuts and a restructuring plan intended to save $2.5 billion over 5 years.[1][2][3]
Stock Movers speakers also emphasized declining China sales, while one report said Nike’s sportswear and Jordan brands were problem areas.[2][4]
Bloomberg Daybreak similarly attributed shares falling more than 10% to weaker sales and the disappointing fiscal 2027 outlook, saying Nike was cutting jobs and overhauling its business.[5]
Other shows framed the weakness more broadly: Buy Hold Rant questioned Nike as a stock at a PE of 22, while MicroCapClub grouped Nike with shoe companies it said were going to dust.[6]
The Investor’s Podcast discussed Nike as an example of a Western brand facing significant headwinds in China, while Prof G Markets recalled Nike once representing 22% of Scott Galloway’s business.[7][8]
Sources · 8 moments
- 1.Stock Movers · Nike Worsening Sales; Broadcom-Anthropic Chips; Twilio to Join S&PKaren Moscow · Oct 2 · Listen at 0:29 ↗
“Now, Let's take a look at some of the stocks on the move today. I'm Karen Moscow and we're joined by Bloomberg's Dan Curtis. And Dan, we want to start off here with Nike. Those shares are not doing so hot this morning. What did we hear?”
- 2.Stock Movers · Nike Sinks, FICO Rises, Seagate Technology Drops on Toshiba ReportKatie Greifeld · Oct 2 · Listen at 0:54 ↗
“Well, one stock that is not higher right now is Nike, slumping about 6%, was down as much as 9% at the open there. That is the lowest since 2013 after an ugly earnings report. Its revenue guidance for the year fell short of analysts' estima”
- 3.Stock Movers · Nike Slides; Broadcom Spending; FICO SurgeRomaine Bostick · Oct 2 · Listen at 0:36 ↗
“All right, I got to run with this. Nike, um, looks like they really have to rethink their turnaround strategy. Uh, it's not working. They reported weaker than expected sales, uh, for the latest quarter, disappointing outlook for fiscal 2027”
- 4.Stock Movers · Nike Slumps, Seagate Falls, Freeport-McMoRan RisesCarol Massar · Oct 2 · Listen at 0:43 ↗
“We have to talk Nike.”
Written by AI from the cited moments; every quote is checked against the transcript.
Discussed alongside
Names that come up in the same conversations as Nike.
Embed this
Paste this on your site to show Nike's current trend:
<iframe src="https://podlume.ai/embed/e/nike-inc" width="360" height="220" style="border:0" loading="lazy" title="Nike on PodLume Trends"></iframe>