Substack
OrganizationOn 3 shows in Business & Startups this week · 5.1× usual · most on Prof G Markets
Substack is an American media and publishing platform that provides publishing, payment, analytics, and design infrastructure for subscription-based newsletters, podcasts, and video. It enables independent creators to publish directly to audiences and earn revenue through free or paid subscriptions.
Rank this week
Share of the conversation
0.4‰ of what listeners heard
Reach this week
Tone this week
- Neutral 3
- Positive 1
Share of the conversation
Mentions of Substack per 1,000 mentions of anything, 7-day rolling, business & startups.
Show the data
| Day | Share (7-day) | Mentions |
|---|---|---|
| Aug 12 | 0.27‰ | 1 |
| Aug 28 | 0.27‰ | 1 |
| Sep 1 | 0.49‰ | 1 |
| Sep 5 | 0.52‰ | 1 |
| Sep 25 | 0.17‰ | 1 |
| Sep 30 | 0.67‰ | 3 |
| Oct 2 | 0.72‰ | 1 |
| Oct 3 | 0.85‰ | 1 |
| Oct 4 | 1.03‰ | 1 |
| Oct 8 | 0.75‰ | 1 |
Why is it trending?· Last 7 days
Substack appears as a livestream platform, publishing outlet, and creator tool
Prof G Markets references a conversation recorded live on Substack and directs listeners to subscribe for future livestreams.[1]
Prof G Markets also directs listeners to find Ed Elson’s sports-betting piece on Substack, at his publication’s website.[2]
This Week in Startups asks listeners to read and subscribe to the show’s Substack after discussing Brian Chesky and Alex Wilhelm’s appearance.[3]
On YAP, Courtney Dorning presents a Substack interview series as a way to reach potential clients, such as CMOs.[4]
Wantrepreneur mentions Substack as one place where Kelly Csiszar shares information alongside Instagram.[5]
Sources · 5 moments
- 1.Prof G Markets · This EU Firm Made Billions Buying Up Forgotten TechEd Elson · Oct 4 · Listen at 0:39 ↗
“Hey guys, it's Ed. Just so you know, we recorded this conversation live on Substack last week. So if you would like to catch the next livestream and tune in in real time, make sure to head over to profgmedia.com where you can subscribe. And”
- 2.Prof G Markets · How America Got Hooked On Sports BettingEd Elson · Oct 3 · Listen at 9:57 ↗
“by Benjamin Spencer. Our research lead is Dan Shallon. Our design editor is Olivia Reaney-Hall. Special thanks to Vivian Zhang, Lily Smith, and Rohit Bhola. Thanks for listening to Simply Put by Ed Elson. You can find this piece and more on”
- 3.This Week in Startups · Justin Kan & Brian Chesky: The Rejections That Built Twitch and Airbnb | E2344Lon Harris · Sep 30 · Listen at 1:17:42 ↗
“All right. I think that does it. I think we've talked more than enough about Brian Chesky. Just we, we enjoyed getting together and then hanging out, chewing the fat a little bit. Uh, so thank you to Alex Wilhelm for being here. I am Lon Ha”
- 4.Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · Hala Taha: How to Turn Social Media Visibility Into a Revenue Engine | MarketingCourtney Dorning · Oct 2 · Listen at 34:07 ↗
“be there. Right? Um, so like making it really easy for them to say yes. And, and also for our listeners, like you can do this with, even if you don't have a podcast, maybe you have an interview series that's the 3-minute interviews on your”
- 5.Wantrepreneur to Entrepreneur | Start and Grow Your Own Business · 1581: Ambition Without Burnout: The New Rules for High Achievers w/ Kelly CsiszarKelly Csiszar · Sep 30 · Listen at 30:52 ↗
“Yes, you can find me on soulshift.com and the shift is spelled with a Y instead of an I. And you can also find me on Instagram and Substack. And I try to lead with little bits of information throughout the week in order to help give some he”
Written by AI from the cited moments; every quote is checked against the transcript.
The conversation on X
X mostly presents Substack as a creator publishing and subscription platform
Posts mainly announce newsletters, essays, podcasts, interviews, specialist analysis, and paid content published through Substack.
Several users describe Substack positively as a way to share longer work, build an audience, earn revenue, or distribute exclusive material. A smaller set questions its suitability, compares it with other platforms, or criticizes content associated with it.
This broadly matches the podcast story’s view of Substack as a publishing and livestream channel, but X focuses much more on individual creators, subscriptions, and monetization than on business livestreams or client acquisition.
Points of view
Share of the 7 posts that take a position
- Substack helps creators publish and build audiences100%
Holders see Substack as a useful home for longer, more complex, personal, or specialist work, and say it can help writers reach readers and grow an audience. They cite its fit for newsletters, essays, interviews, podcasts, and other creator formats.
“hmmm this is the same thing that happened with my tarot classes/substack/book. i thought nobody cared abt my niche thing, but it turned out there was a lot of interest maybe once tarot project is fully finished i'll turn my substack into an extension of this thread (?)”
@bstract_thot · Oct 1
“Today is the day I join the Substack family, and I have two main reasons: 1) Substack offers better options for sharing longer and more complex work. I want to share, for example, my Excel files, where I have all my calculations, and that works better on Substack than through X”
@Funmentalist · Oct 1
91% of the 82 posts report news or ask questions without taking a position.
Tone toward Substack on X
Neutral
- Very negative 1
- Negative 3
- Neutral 52
- Positive 23
- Very positive 3
Also discussed
- Creator publishing and newsletters
- Audience growth and subscriptions
- Paid content and creator income
- Platform comparisons
- Criticism and speculation about Substack
- Note: The sample is dominated by self-promotion and announcements rather than sustained discussion of Substack’s policies or business practices.
- Note: Many posts mention Substack only as the location of a publication, so their authors do not express a view about the organization itself.
Written by AI from 82 posts on X in the week to Oct 6. Shares count the posts read, not a poll of opinion; quoted posts are shown as written.
Discussed alongside
Names that come up in the same conversations as Substack.
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