Substack
OrganizationOn 3 shows in Markets & Investing this week · 5.8× usual · most on Prof G Markets
Substack is an American media and publishing platform that provides publishing, payment, analytics, and design infrastructure for subscription-based newsletters, podcasts, and video. It enables independent creators to publish directly to audiences and earn revenue through free or paid subscriptions.
Rank this week
Share of the conversation
2.0‰ of what listeners heard
Reach this week
Tone this week
- Neutral 2
- Positive 1
Share of the conversation
Mentions of Substack per 1,000 mentions of anything, 7-day rolling, markets & investing.
Show the data
| Day | Share (7-day) | Mentions |
|---|---|---|
| Jul 17 | 1.68‰ | 1 |
| Jul 24 | 2.34‰ | 1 |
| Aug 10 | 0.43‰ | 1 |
| Aug 14 | 0.49‰ | 1 |
| Aug 16 | 0.97‰ | 2 |
| Sep 3 | 0.24‰ | 1 |
| Sep 8 | 0.53‰ | 1 |
| Sep 10 | 0.55‰ | 1 |
| Sep 15 | 0.51‰ | 1 |
| Sep 25 | 0.61‰ | 3 |
| Oct 2 | 0.21‰ | 1 |
| Oct 3 | 0.43‰ | 1 |
| Oct 4 | 0.62‰ | 1 |
| Oct 8 | 0.83‰ | 1 |
Why is it trending?· Last 30 days
Not explained yet. Trends Pro writes it up from the podcast moments, with every sentence linked to its source.
The conversation on X
X mostly presents Substack as a creator publishing and subscription platform
Posts mainly announce newsletters, essays, podcasts, interviews, specialist analysis, and paid content published through Substack.
Several users describe Substack positively as a way to share longer work, build an audience, earn revenue, or distribute exclusive material. A smaller set questions its suitability, compares it with other platforms, or criticizes content associated with it.
This broadly matches the podcast story’s view of Substack as a publishing and livestream channel, but X focuses much more on individual creators, subscriptions, and monetization than on business livestreams or client acquisition.
Points of view
Share of the 7 posts that take a position
- Substack helps creators publish and build audiences100%
Holders see Substack as a useful home for longer, more complex, personal, or specialist work, and say it can help writers reach readers and grow an audience. They cite its fit for newsletters, essays, interviews, podcasts, and other creator formats.
“hmmm this is the same thing that happened with my tarot classes/substack/book. i thought nobody cared abt my niche thing, but it turned out there was a lot of interest maybe once tarot project is fully finished i'll turn my substack into an extension of this thread (?)”
@bstract_thot · Oct 1
“Today is the day I join the Substack family, and I have two main reasons: 1) Substack offers better options for sharing longer and more complex work. I want to share, for example, my Excel files, where I have all my calculations, and that works better on Substack than through X”
@Funmentalist · Oct 1
91% of the 82 posts report news or ask questions without taking a position.
Tone toward Substack on X
Neutral
- Very negative 1
- Negative 3
- Neutral 52
- Positive 23
- Very positive 3
Also discussed
- Creator publishing and newsletters
- Audience growth and subscriptions
- Paid content and creator income
- Platform comparisons
- Criticism and speculation about Substack
- Note: The sample is dominated by self-promotion and announcements rather than sustained discussion of Substack’s policies or business practices.
- Note: Many posts mention Substack only as the location of a publication, so their authors do not express a view about the organization itself.
Written by AI from 82 posts on X in the week to Oct 6. Shares count the posts read, not a poll of opinion; quoted posts are shown as written.
Discussed alongside
Names that come up in the same conversations as Substack.
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