Scientific Advertising
Workby Claude C. Hopkins · 1923
Heard in 1 episode across 1 show since Oct 2026
Scientific Advertising is a 1923 book by advertising executive Claude C. Hopkins. It presents a systematic, results-oriented approach to advertising, emphasizing research, testing, measurable response, clear copy, and focusing on the customer’s interests; the work is widely regarded as a foundational text in modern advertising.
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Episodes
1
across 1 show
First heard
Oct 2026
Episodes per month
Public PodLume episodes featuring it, over the last year.
1
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| Month | Episodes |
|---|---|
| Nov 2025 | 0 |
| Dec 2025 | 0 |
| Jan 2026 | 0 |
| Feb 2026 | 0 |
| Mar 2026 | 0 |
| Apr 2026 | 0 |
| May 2026 | 0 |
| Jun 2026 | 0 |
| Jul 2026 | 0 |
| Aug 2026 | 0 |
| Sep 2026 | 0 |
| Oct 2026 | 1 |
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Episodes
1 episode featuring Scientific Advertising, newest first
