The Luxury Strategy
Workby Jean-Noël Kapferer, Vincent Bastien · 2009
Heard in 1 episode across 1 show since Oct 2026
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands is a business and marketing book about how luxury brands differ from premium and mass-market brands. It presents principles for creating, positioning, and managing luxury brands, drawing on examples from the luxury industry.
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Episodes
1
across 1 show
First heard
Oct 2026
Episodes per month
Public PodLume episodes featuring it, over the last year.
1
Show the data
| Month | Episodes |
|---|---|
| Nov 2025 | 0 |
| Dec 2025 | 0 |
| Jan 2026 | 0 |
| Feb 2026 | 0 |
| Mar 2026 | 0 |
| Apr 2026 | 0 |
| May 2026 | 0 |
| Jun 2026 | 0 |
| Jul 2026 | 0 |
| Aug 2026 | 0 |
| Sep 2026 | 0 |
| Oct 2026 | 1 |
Episodes
1 episode featuring The Luxury Strategy, newest first
