Purple Cow, New Edition

Purple Cow, New Edition

Work

by Seth Godin · 2003

Heard in 2 episodes across 2 shows since Aug 2026

A 2003 marketing book arguing that traditional advertising is less effective amid media clutter and advertising avoidance. Seth Godin advocates creating remarkable products and targeting people likely to spread them through word of mouth.

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Episodes

2
across 2 shows

First heard

Aug 2026

Episodes per month

Public PodLume episodes featuring it, over the last year.

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Episodes

2 episodes featuring Purple Cow, New Edition, newest first

Purple Cow, New Edition · PodLume