This Is Marketing

This Is Marketing

Work

by Seth Godin · 2018

Heard in 1 episode across 1 show since Aug 2026

This Is Marketing: You Can't Be Seen Until You Learn to See is a marketing book that presents marketing as the practice of creating meaningful change for a specific audience. Seth Godin emphasizes empathy, trust, positioning, and serving a smallest viable audience rather than relying on mass advertising or manipulation.

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Episodes

1
across 1 show

First heard

Aug 2026

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Public PodLume episodes featuring it, over the last year.

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Episodes

1 episode featuring This Is Marketing, newest first

This Is Marketing · PodLume