Blue Ocean Strategy

Blue Ocean Strategy

Work

by W. Chan Kim, Renée Mauborgne · 2005

Heard in 1 episode across 1 show since Sep 2026

Blue Ocean Strategy is a 2005 business book that presents a framework for creating uncontested market space—“blue oceans”—rather than competing directly in crowded existing markets. It explains how organizations can pursue innovation and growth by creating new demand and making competition less relevant.

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Episodes

1
across 1 show

First heard

Sep 2026

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Episodes

1 episode featuring Blue Ocean Strategy, newest first

Blue Ocean Strategy · PodLume