Instagram

Product

On 7 shows in AI & Tech this week · 0.6× usual · most on Waveform: The MKBHD Podcast

Instagram is an American photo and short-form video sharing social networking service. Users can create, edit, and share photos, videos, Stories, and other content, discover posts through feeds, hashtags, and locations, and interact through likes, comments, messaging, and follows.

Rank this week

#184▼41
#346 over 30 days

Share of the conversation

1.7‰
0.6× usual level

2.0‰ of what listeners heard

Reach this week

7 shows
8 episodes · ~1.3M plays

Tone this week

Neutral
  • Negative 1
  • Neutral 3
  • Positive 1

Share of the conversation

Mentions of Instagram per 1,000 mentions of anything, 7-day rolling, ai & tech.

0.0‰2‰4‰6‰8‰usual level · 3‰Jul 11Aug 2Aug 25Sep 16Oct 8
Show the data
DayShare (7-day)Mentions
Aug 315.59‰8
Sep 25.60‰6
Sep 35.53‰3
Sep 82.84‰1
Sep 92.36‰4
Sep 102.11‰2
Sep 112.61‰3
Sep 123.72‰3
Sep 143.29‰1
Sep 153.41‰4
Sep 162.97‰2
Sep 172.87‰2
Sep 182.86‰3
Sep 202.23‰1
Sep 212.68‰3
Sep 222.67‰2
Sep 233.33‰5
Sep 244.27‰5
Sep 254.58‰4
Sep 264.83‰1
Sep 274.73‰1
Sep 285.11‰4
Sep 295.19‰4
Sep 304.72‰4
Oct 13.73‰1
Oct 22.95‰1
Oct 33.02‰1
Oct 52.78‰4
Oct 62.31‰1
Oct 81.72‰1

Why is it trending?· Last 7 days

Not explained yet. Trends Pro writes it up from the podcast moments, with every sentence linked to its source.

The conversation on X

X debates Instagram’s social effects, usability, and cultural influence

X users often criticize Instagram as draining, performative, or unpleasant, with several describing deletion or a break as a response. Others focus on requests for better accessibility, messaging, account-review processes, translations, and technical reliability.

A separate discussion presents Instagram as influential in influencer culture and reality television, while some users value it for entertainment, favorite accounts, and social connection. This broadly overlaps with the podcast story’s focus on influencer culture, reality television, visual presentation, and everyday use, but X adds stronger criticism of the app’s effects and more practical complaints about its operation.

Points of view

Share of the 38 posts that take a position

  • Instagram is draining and performative50%

    These users see Instagram as tiring, superficial, or harmful because it encourages showing off, misleadingly positive identities, upsetting content, and exhausting behavior. Some respond by deleting the app or taking a break.

    • “Deleted my Instagram app and logged out and deleted my password cuz meh.”

      @PaintItBlues · Oct 4

    • “Instagram app should be renamed as show off”

      @vinaydeekonda · Oct 3

    • “Deleting instagram app for like two days after realizing it’s national boyfriends day”

      @ThatLockedDoor · Oct 3

  • Instagram should improve access and reliability21%

    These users want Instagram to address practical problems, including messaging restrictions, account suspensions, accessibility features, translation, lag, loading failures, and other unwanted changes.

    • “I should update my instagram app”

      @officialmediaug · Oct 6

    • “Hey @Meta here’s a good use case for muse on the instagram app. Real time captions and cross language support”

      @premwise · Oct 3

    • “@Instagram @facebook @Meta My Instagram account @_just.existing00 was suspended for 180 days, and I believe this suspension may have been made in error. I have already submitted an appeal through the Instagram app, but I have not received a resolution.”

      @nasib7r · Oct 4

  • Instagram shapes influencer and reality culture8%

    These users argue that Instagram and related platforms have helped make influencer culture and reality television more socially or professionally significant. Critics also say platform-friendly presentation can prioritize viral appearance over substance.

    • “There’s a direct correlation between influencer culture and reality tv being seen as a serious career. YouTube, Facebook , instagram and twitter helped create this new generation thinking”

      @globalinblack · Oct 6

    • “"I think what's challenging is that when you get into the Instagram-friendly pictures that are all over the place, you don't really know what it tastes like," says @dhmeyer of food influencer culture. "It just became a viral appearance of something. I love when food is real."”

      @FiringLineShow · Oct 6

  • Instagram is useful for entertainment and connection5%

    These users value Instagram for entertaining videos, favorite accounts, social contact, and other forms of engagement, even when they acknowledge drawbacks such as environmental cost.

    • “My current favorite Instagram account is this kid Samuel Henderson from Florida who does impeccable imitations of bird calls.”

      @karatalaamalaka · Oct 8

    • “@ thuggpapi IG probably depleting a planets worth of water but man them videos is fire can’t lie”

      @Beaux_Lee · Oct 8

Other views: 16%

51% of the 77 posts report news or ask questions without taking a position.

Tone toward Instagram on X

Neutral

  • Negative 28
  • Neutral 45
  • Positive 3
  • Very positive 1

Also discussed

  • Performative identity and social comparison
  • Deleting the app and taking breaks
  • Account suspensions and technical problems
  • Influencer and reality-TV culture
  • Entertainment and social connection
  • Note: Many posts are routine announcements, promotions, reposts, or references to individual creators rather than arguments about Instagram itself.

Written by AI from 77 posts on X in the week to Oct 8. Shares count the posts read, not a poll of opinion; quoted posts are shown as written.

Discussed alongside

Names that come up in the same conversations as Instagram.

See 5 more with Trends Pro

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Instagram on podcasts this week · PodLume